I founded On SF Bay as a private financial advisory in Oakland, California. My particular interest is retirement preparation and transition. The goal is to address the real needs of real people, with an eye toward planning that works. I am located in Oakland California and serve the greater San Francisco Bay Area. Additionally I am licensed in and provide employee benefits counseling services in several other states.

Life has presented many challenges and rewards: service in the U.S. Navy, navigating university on the GI Bill, graduating the University of Michigan's Ross Business School, a broad corporate career in industry, a direct hands on small business venture, and appointment as a professional financial advisor. All of this has brought me an understanding of today's retirement planning realities. I embrace a concept I'll refer to as "Wealth Span". That is to say, a focus on asset accumulation, asset conservation, and the harvesting of financial assets to carry out retirement plans.

I have lived and worked in the Bay Area for almost forty years. My wife and I reared two fine young men, influenced nieces and nephews, and hopefully inspired many others through employment. I appreciate the opportunity to assist you in the evolution of your retirement plan.

Carl Holland
Principal Advisor
CA License # 0C18296